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☆ The CEO of $800 million startup SuperOrdinary explains why he's betting on live shopping and creators as it raises new funding to expand
▼ + stars: | 2023-10-13 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +6 min

SuperOrdinary wants to be the next unicorn out of the creator economy — and it's betting on live shopping and influencers to get there. Why SuperOrdinary is bullish on live shoppingWhile live shopping has had a lukewarm appeal in the US, SuperOrdinary sees itself as a potential breakthrough. "SuperOrdinary has been live shopping or livestreaming since the beginning of the company," Reis said. The key to cracking live shopping isn't just discounts, Reis added, but fine-tuning the experience for the American consumer. "We really think that the consumer here is slowly moving across to more entertainment-style shopping," Reis said.

Persons: SuperOrdinary, Julian Reis, Reis, Fanfix, " Reis, We've, TikTok, Addison, Sephora, MrBeast, Jen Atkin's, David Yi's skincare Organizations: Intelligence, Bizrate, Brands Locations: Shanghai, Los Angeles, Indonesia

☆ You're more productive in the office, say elite CEOs. Data seems to back them up.
▼ + stars: | 2023-09-03 | by ( Tom Carter | Beatrice Nolan | ) www.businessinsider.com time to read: +7 min

The idea of permanent remote work is slipping away. After almost three years of relaxed work-from-home policies, CEOs are starting to drag their remote employees back to the office most days of the week. The remote work genie is out of the bottleInfluential remote work researchers, including Stanford researcher Nicholas Bloom, have been backing a flexible, hybrid approach as the way forward. Bloom previously told Insider that well-organized hybrid work is a "win-win" for companies and workers. AdvertisementAdvertisementEveryone else Insider spoke to agreed, though some said even hybrid was likely less productive than being fully in the office.

Persons: Goldman Sachs, Michael Gibbs, They've, Mark Zuckerberg, Andy Jassy, Gibbs, David Atkin, Raj Choudhury, Atkin, Ipsos, " Choudhury, Nicholas Bloom, Bloom, Choudhury, We'll, WFH, Jose Maria Barrero Organizations: Meta, Service, Companies, University of Chicago, Harvard Business School, National Bureau of Economic Research, MIT, Employees, The Washington Post, Stanford, WFH Locations: Wall, Silicon, Indian, Chennai

☆ People who choose to work from home are actually less-productive when they do so, new research suggests. An author behind the research explains why.
▼ + stars: | 2023-08-10 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +3 min

One of the study's authors told Insider those who prefer WFH are also the "most distracted" at home. It found that randomly selected data-entry workers in Chennai, India were 18% less-productive working from home than from the office. It found that those who prefer to work from home are — at baseline — actually 12% faster and more accurate in their work. Those who prefer to work from the office — even if they're initially slower or less-accurate — are just 13% less-productive when working from home. Atkin suggests that hybrid work arrangements could be an answer, even though they weren't explored in this particular study.

Persons: Maskot, they're, David Atkin, Atkin Organizations: Service, Massachusetts Institute of Technology, WFH Locations: Wall, Silicon, Chennai, India

☆ RBC: These 19 stocks with an early lead in the AI revolution will continue to profit from rising demand in semiconductors, cloud computing, and more
▼ + stars: | 2023-08-10 | by ( Mark Reeth | ) www.businessinsider.com time to read: +3 min

RBC identified the stocks profiting from AI today while positioning themselves for future success. 19 stocks profiting from rising AI demandA number of themes leapt out from earnings reports and calls with management, the RBC analysts wrote. Companies leading the charge in AI investments enjoyed strong second-quarter earnings, thanks in part to those very investments. But AI isn't just bringing money in — companies are also spending more on AI than ever, RBC noted. After poring through earnings announcements from AI-related companies, RBC analysts identified the following 19 stocks that they believe are benefiting most from AI demand right now.

Persons: Jonathan Atkin Organizations: RBC, RBC Capital Markets, Companies, Microsoft, Google, NVIDIA, NVIDIA's, Nvidia, Oracle

☆ These stocks had the biggest earnings surprises because of A.I.
▼ + stars: | 2023-08-08 | by ( Samantha Subin | ) www.cnbc.com time to read: +3 min

As second-quarter earnings season winds down, RBC Capital Markets is looking back at some companies that experienced the biggest earnings surprises due to the latest technology trend transforming the globe. "Artificial Intelligence remains a key focus for many companies, with significant investments in AI technologies and services," wrote RBC analyst Jonathan Atkin. AI discussion dominated the earnings of companies across industries, including technology, with some companies posting strong quarterly surprises as a result of the trend. In its latest earnings, Amazon touted some of its AI plans, including custom AI chips and its Bedrock platform . Many Wall Street analysts have cheered the Facebook and Instagram parent's recent cost-cutting initiatives and AI investments, in addition to a rebound in its advertising business.

Persons: Jonathan Atkin, Wall, workloads, — CNBC's Michael Bloom Organizations: RBC Capital Markets, Nvidia, Apple, Microsoft, RBC, Amazon, Intel, Oracle

☆ Return-to-office mandates just got another vote in their favor: A new study says WFH results in 18% less productivity.
▼ + stars: | 2023-08-08 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +5 min

A study from economists at MIT and UCLA found productivity dropped when people worked from home. The study observed groups of data-entry workers in India working from home and from the office. Some workers argue they're more productive working remotely. Those in the work-from-home group were 18% less productive than those working from the office. Why data-entry workers?

Persons: It's, David Atkin, Andy Jassy, Zuckerberg's Meta Organizations: MIT, UCLA, Service, National Bureau of Economic Research, Massachusetts Institute of Technology, University of California, Fortune, Microsoft, Amazon Locations: India, Wall, Silicon, Los Angeles, Chennai

☆ After Elon Musk’s wild weekend on Twitter, will advertisers stick with it?
▼ + stars: | 2022-11-01 | by ( Clare Duffy | ) edition.cnn.com time to read: +8 min

“I think advertisers are bracing to leave,” said Claire Atkin, co-founder of the adtech watchdog Check My Ads. Most marketers bristle at the thought of having their ads run alongside toxic content such as hate speech, pornography or misinformation. Also on Monday, Angelo Carusone, CEO of media watchdog Media Matters for America, tweeted calling on major Twitter advertisers “to be putting pressure on Twitter right now” to better address the increase in hate and other toxic content. “I think advertisers are going to look at this and say, is the weak Twitter advertising product becoming a better or worse investment? After GM announced its Twitter advertising pause, some users on the platform, including some right-leaning political figures, have called for a boycott of the automaker.

That the WNBA star, who lost her appeal Tuesday, is a gay Black woman could add unknown variables to a penal system that is known to be remote and harrowing. “Conditions in prisons and detention centers varied but were often harsh and life threatening,” a 2021 State Department report on Russian human rights abuses said. “Russian prisons are grim, even relative to prisons in other countries. Prisoners were used for farming, mining or logging in sparsely populated areas of the country or worked in sweatshop conditions. It can often take weeks for prisoners to arrive at the prisons on prison trucks and specially designed train carriages called Stolypins.

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